Background: When approached with the task of building an influential figure’s Instagram account from scratch, this guide was designed. The e-book includes tips, growth benchmarks and examples of other accounts to follow.
Background: For the fifth straight year, Baltimore Orioles All-Star center fielder Adam Jones challenged Orioles fans to take him down in a head-to-head battle. This entire campaign was built with PR efforts, social media promotion, TV integration and blogger outreach.
In the end, the CareFirst Fan Challenge reached 282,382 traditional media impressions.
Background: A real PR and media campaign designed for a hypothetical store opening. This plans book lays out how traditional, digital and social media would be used to promote an IKEA store opening. Includes market research, audience segmentation, targeted objectives and self-designed creative.
Background: A junior/senior project, the Everyday Hero Plans Book for the hypothetical “Flight AIrlines” includes market research, self-designed elements, a detailed budget and a social media campaign. All creative self-designed.
WRITING & HTML
Capstone undergraduate thesis written to partially fulfill the requirements for graduation.
Title: The Value of Social Media for the Sports Industry: A Case Study of a Regional Sports Network’ s Implementation and Execution of Relationship Marketing Strategies through Social Media Regarding Major League Baseball