Portfolio

SOCIAL MEDIA

Olivia Witherite currently serves as the social media director at MASN. You can check out her work @masnOrioles and @masnNationals.

See MASN’s 2016 Best of Social Media here and past work here.

 

BRANDING

The ‘Gram Guide

Background: When approached with the task of building an influential figure’s Instagram account from scratch, this guide was designed. The e-book includes tips, growth benchmarks and examples of other accounts to follow.

instagram_kolko_Page_01

The ‘Gram Guide

 

PUBLIC RELATIONS

Adam Jones Fan Challenge Recap

Background: For the fifth straight year, Baltimore Orioles All-Star center fielder Adam Jones challenged Orioles fans to take him down in a head-to-head battle. This entire campaign was built with PR efforts, social media promotion, TV integration and blogger outreach.

In the end, the CareFirst Fan Challenge reached 282,382 traditional media impressions.

ADAM JONES FAN CHALLENGE 2016 online_Page_01

Adam Jones Fan Challenge

 

IKEA Plans Book

Background: A real PR and media campaign designed for a hypothetical store opening. This plans book lays out how traditional, digital and social media would be used to promote an IKEA store opening. Includes market research, audience segmentation, targeted objectives and self-designed creative.

MAKE IT BOLD

IKEA Plans Book

 

Flight Airlines Plans Book

Background: A junior/senior project, the Everyday Hero Plans Book for the hypothetical “Flight AIrlines” includes market research, self-designed elements, a detailed budget and a social media campaign. All creative self-designed.

EVERYDAY HERO

Flight Airlines Plans Book

 

WRITING & HTML

Senior Thesis

Capstone undergraduate thesis written to partially fulfill the requirements for graduation.

Title: The Value of Social Media for the Sports Industry: A Case Study of a Regional Sports Network’ s Implementation and Execution of Relationship Marketing Strategies through Social Media Regarding Major League Baseball

 

Other Writing

For more writing work, check out the blog section of OLIVIAwitherite.com or see a list of my published work here.