Warby Parker – Making us all cool kids


When I first heard that Warby Parker topped Fast Company’s list of The World’s Most Innovative Companies, I felt so proud, in a way that I imagine a parent feels when they watch their child perform in an elementary school play. OK, maybe that’s a little dramatic, but I felt myself smiling, proud of a company in which I technically have no involvement.

But that’s just the thing. Warby Parker has made me feel like a part, like I fit in among its cool customers, employees and faces. They provoked an emotion from me. And it’s genius.

If anyone ever asks me about my glasses/eyewear/good social media accounts/style, I more than likely will blurt out “Warby Parker” somewhere along the lines. But it’s so much more than that. As an employee who works for an online retailer, I have even attempted to model my phone calls and customer service after the lovely W.P.

Hands-down, Warby Parker is awesome. Their selection is modern and trendy. The people I know who wear Warby Parker are stylish. The frames are seen in so many nice blogs and Instagram feeds. The brand is just flat-out cool.

Here’s the process that has led me from having a little interest in Warby to an all-out, head-over-heels, gah-gah obsession.

When I first decided that I needed new glasses, I knew I wanted to go to Warby Parker. I had been introduced during my three-and-a-half years in hipster heaven (Lynchburg, Va.). So, I went and got an eye exam at a local place and then I was ready to go.

I, erm, well, I don’t know exactly how to put this. … I have the widest face on Planet Earth. (“Oh, Olivia. It’s not that wide, stop it.”) No, seriously, it is, and I’ve come to embrace and love my Korean cheekbones. But I digress. When I looked up frames, Warby Parker made it easy to sort by size and width. Done.

Then came my favorite part of the entire glasses-ordering process: the Home Try-On. I picked out five frames, and they shipped them to my work for FREE to test out! Once you’re done, ship them back with the included return label – no questions asked!

Did someone say… “Fashion show at lunch!”

 

Once I found my perfect pair, I ordered the inexpensive, $95 frames and was on my way! Or was I?

I had forgotten to include one part of my prescription, so what did Warby Parker do? They sent me a personalized email, saying I could respond directly to the email to confirm my order. The fact that I could email a person back directly versus seeing the “Please do not respond to this email” email felt extremely personal.

I did end up getting on the phone to confirm my payment, and the call center was a-ma-zing. They were not the least bit pretentious and talked in a casual (yet professional) way. I HATE talking on the phone, but this was borderline enjoyable. It felt like I was talking to someone I wanted to befriend me.

Before the call, during my home try-on, I posted a picture on my Instagram of the process, which was SO fun! Then, about a day later, I received an email from Warby Parker asking if they could use my picture on their feed. The Instagram addict in me shed tears of joy while emailing back an emphatic YES. Just another positive note for Warby – They wanted to use a picture from little, ol’ me? It made me feel “cool,” for lack of a better term.

@oliviawitherite gathered an impressive bunch of tortoiseshell options for her #WarbyHomeTryOn.

A photo posted by Warby Parker (@warbyparker) on

The entire process was awesome, and once I paid for my glasses, I had them arrive to me (with free shipping) in no time. Their selection is trendy and modern. But it was more than just the glasses that made me feel good about myself. It was the entire process.

We all know Warby Parker is cool and classy. Their selection of frames is drool-worthy. But the most impressive part of this company?

They did more than make me look cool. They made me feel cool too, every step of the way.

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