On-Base Collective, LLC is a boutique marketing and media agency — founded by longtime social media strategist Olivia Witherite — focused on social media strategy and brand marketing. Services offered include fractional leadership, social media content strategy, social paid media, influencer and creator marketing, brand marketing, content distribution and more.
Olivia Witherite (MBA) is a digital media expert with more than a decade of experience in the sports social media industry. In 2023, she founded On-Base Collective, a social media strategy and marketing agency. The boutique agency specializes in social media strategy, branding, content strategy and short-form content creation.
Before founding her agency, she had stops at The Webby Awards as the org's marketing director, The Game Day — a sports betting-focused startup — as VP of Digital Strategy and Marketing, The Athletic — restructuring and overhauling the company's social strategy —and at MASN, building out a social production team from scratch.
Her areas of expertise are social media, content strategy, brand marketing, top-of-funnel marketing, copywriting and leadership.
She is a proud MBA graduate from Johns Hopkins University – Carey Business School, with specializations in entrepreneurial marketing, public & private sector leadership and digital marketing.
Outside of work and school, Olivia enjoys exploring NYC, running marathons and reading. You can find her full resume here.
