Work: The Athletic, Sr. Social Media Manager

Social Media Strategy & Content Marketing

Summary: During my time at The Athletic, I handled breaking news across all sports. I worked directly with top journalists and editors to create nuanced content rollout plans on social. 

I worked to earn the trust of established journalists and created a strategy that allowed The Athletic to break its own news and beat aggregators. 

I handled hundreds of breaking news stories, including the Astros sign-stealing scandal, NWSL players accuse a coach of sexual coercion, restraining order filed against Trevor Bauer and Russell Westbrook traded to the Lakers.

Results: Increased subscriptions and social media growth.

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