Work: The Athletic, Sr. Social Media Manager
Social Media Strategy & Content Marketing
Summary: During my time at The Athletic, I handled breaking news across all sports. I worked directly with top journalists and editors to create nuanced content rollout plans on social.
I worked to earn the trust of established journalists and created a strategy that allowed The Athletic to break its own news and beat aggregators.
I handled hundreds of breaking news stories, including the Astros sign-stealing scandal, NWSL players accuse a coach of sexual coercion, restraining order filed against Trevor Bauer and Russell Westbrook traded to the Lakers.
Results: Increased subscriptions and social media growth.