Work: The Athletic, Sr. Social Media Manager

Social Media Strategy & Content Marketing

Background: When first joining The Athletic, the user experience was this: see an article, click on it, hit a paywall and (most likely) bounce. As a social account manager, I understood the value and breadth of content behind the paywall. I worked across teams — including marketing, design and programming — to bring the holistic and robust sports journalism experience outside of the paywall. The results? More subscriptions, social following to scale and increased brand awareness for a young company.


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