Work: The Game Day, VP of Social & Marketing

Email & Newsletter Strategy

Background: The Game Day’s original newsletter, Back Office Buzz, lacked a voice and was mainly hitting spam inboxes. It was opening at an abysmal 3%. The previous manager had collected largely spam emails through sweepstakes. In taking over the project, I worked to take an email list of more than 30,000 and turn it into a conversion channel.


Results: Improved open rate from 3% to 22%. Reached 1.3B impressions in 2023.

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